Podcasting as a Marketing Tool with guest Carol McManus November 11 at 9:00am ET

Apple just surpassed 1 billion subscriptions for podcasts via its iTunes app! Podcasting is back and taking the world by storm. Maybe you already host a podcast? Maybe you would like to have your own podcast? Some do it for fun, others for business. Podcasting as a Marketing Tool?  How does a podcast work? Can I get one of my own? Tune in as these, and many more questions will be answered by my guest this week, my good friend, Carol McManus.

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Carol's approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals. To learn more about Carol and her work, visit: http://www.linkedinlady.com/  

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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