Show Info

Each week, ACT LOCAL Marketing for Small Business will

guide small business entrepreneurs through building a bridge between traditional direct local marketing channels and the more complex world of digital marketing for small business. Listeners get a clear understanding of how to grow their existing business with social media, video, mobile technology and more, without breaking the bank.

If you've worried about how to find the ideal customer or how to reach a different demographic, you're not alone. If business just isn't as good as it used to be or the competition seems to have the upper hand, it's not too late to make some changes to your current local marketing. Let Kalynn help your business and your community by sharing the techniques and resources she uses with her personal clients to effectively market any local business online.
Busy entrepreneurs listen to ACT LOCAL for more ideas, more understanding and more knowledge about WHY and HOW harnessing the Internet gives them the power to bring their business to the next level.

ACT LOCAL host, Kalynn Amadio is a social media, Internet, mobile, local SEO and video marketing Ninja! She is Principal of ikalynn.com, a digital marketing firm that works exclusively marketing for business at the local level. A real 3rd degree black belt, speaker, seminar leader, engineer and Internet marketing entrepreneur, Kalynn helps business owners maximize online marketing efforts. She is passionate about helping local businesses thrive in this ever-changing world of the Internet, social media, video and mobile technology. 
An entertaining, humorous and engaging host, she packs her shows with not only the WHY but the HOW to use cutting edge technology to best advantage.

To reach Kalynn, follow any of the social media icons at right to connect on Facebook, Twitter, LinkedIn or YouTube. Her personal blog shares insights about local marketing and building the bridge between traditional direct marketing and the new frontiers of online, digital marketing. Or sign up to get her free corporate newsletter, Kick It!, and turn your local marketing for small business into a sales dynamo.

 

Podcasting as a Marketing Tool with guest Carol McManus November 11 at 9:00am ET

Apple just surpassed 1 billion subscriptions for podcasts via its iTunes app! Podcasting is back and taking the world by storm. Maybe you already host a podcast? Maybe you would like to have your own podcast? Some do it for fun, others for business. Podcasting as a Marketing Tool?  How does a podcast work? Can I get one of my own? Tune in as these, and many more questions will be answered by my guest this week, my good friend, Carol McManus.

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Carol's approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals. To learn more about Carol and her work, visit: http://www.linkedinlady.com/  

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

 

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Be Social, Be Rich w/ guest Martha Giffen Nov. 4th, 2013 at 9am ET

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Martha Giffen

Did you say you wanted more Social Media Strategy? Well okay then. Who am I to deny you? This week on ACT LOCAL Marketing, meet Martha Giffen.

Martha Giffen is the CEO of Best Kind Marketing.  She is a Social Media strategist, Business success coach, and author of the Amazon best-seller "Be Social Be Rich." A former stay-at-home Mom, Martha watched her husband build a lucrative business from the ground up, which fueled the flame in her own heart to become an entrepreneur. With a desire to work from home and be her own "boss," she jumped right in and never looked back! The rest, as they say, is history!

She has built a highly profitable online business using social networking to connect with "one person at a time." She has co-authored several best-selling books, produced social media training programs, created motivational audios, and is an engaging and entertaining speaker. A favorite blogger with a large following, Martha dishes out plenty of southern charm as she helps other entrepreneurs build their own profitable online businesses using the backdrop of her own real-life experiences and amazing results to help others achieve their own success.

You can find her at MarthaGiffen.com 

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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Bright Ideas for Business with guest Ally Piper October 28 at 9:00am ET

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My guest this week is my good friend, IdeapreneurTM and Marketing Director at Brighteyes Creative, Ally Piper. Ally is the creator of the Napkin Note Biz Plan, a simple yet powerful planning system for busy business owners and the founder of BrightIdeasForBiz.com, a blog dedicated to sharing a fresh perspective on running a business on your terms. She has been called a "unique blend of highly creative marketing guru and clear-headed manager of budgets and timeframes" and is known for turning napkin notes into business and marketing plans that bring the big picture into focus with achievable steps and results. Ally regularly consults with small business owners and nonprofit organizations on marketing and business strategy. To learn more about Ally and her work, visit: www.BrightIdeasForBiz.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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Stay in Touch Marketing w/ Guest Marty Marsh October 21 at 9:00am ET

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Marty Marsh

Marty Marsh calls himself and the people he serves as their coach/mentor/consultant, soul proprietors. That’s spelled S-O-U-L.

Marty believes that having your own business is the best way to affect positive change in the world and his mission is to enroll 50,000-plus entrepreneurs to start businesses that will ultimately make a positive difference in the lives of the people that they serve, and thereby affect positive change, one client at a time.

He knows the joys and challenges of being self-employed and is a teacher at heart, offering a variety of ways for his clients to get the word out about who they are and what they do through stay-in-touch marketing. He loves working primarily with coaches and other holistic-type professionals to help them define success on their own terms, to create marketing strategies with them that allows them to serve as many clients as they can handle. 

Today Kalynn and Marty will be discussing what Stay in Touch Marketing really is and specific tips on what business owners can and should do to get the best return on their marketing investment.  They will also be discussing the positives and negatives of email marketing, direct marketing, and other strategies for businesses in this over-communicated world where messaging can get lost.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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Out of the Box Marketing with guest B. Michelle Pippin October 14 at 9:00am ET

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There's certainly no shortage of business "gurus" vying for your attention,   promising you full stadiums, dollars while you sleep and other business myths that often lead their clients feeling broke and bummed.  But B. Michelle Pippin --  the undisputed authority on creating clients for enterprising experts --   is committed to doing the opposite and measures her own success by the increase her clients see to their bottom line. 

Ruthlessly committed to creating unreasonable results for experts and small business owners all over the country, she founded www.womenwhowow.com,  one of the fastest growing business development organizations for women, and has been featured on national and local media outlets giving real world, right now solutions for business owners creating their own success. 

Michelle is often described by her clients as relentless, grass-roots,  passionate, profit-driven... and sometimes, even worse!   But, if your expert business is pregnant with potential, and you are ready to (FINALLY!) give birth to consistent profit that fully leverages your passion and expertise, you've got to speak to Michelle!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

 SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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