Act Local Marketing for Small Business Podcasts

Monday 4th of February 2013
Sometimes we just don't say "Thank You" often enough. In this episode of ACT LOCAL Marketing, we speak with gratitude expert, Lori Saitz. Lori Saitz is a nationally recognized expert in using gratitude to boost client retention and increase referral business. She is the founder of Zen Rabbit, which is a concierge type company specializing in “multiplying profits through sweet appreciation”. Lori works with busy professionals to make it easy for them to keep more of their customers for longer by saying thank you to them. What’s become known as The Gratitude Cookie™ is the main tool used to do that. Lori’s reputation for going above and beyond on behalf of her clients is well known. She has more than 20 years of experience in marketing and communications. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality in the West Palm Beach and Treasure Coast markets. She has served as a pre-GED teacher and an adult literacy tutor and is a strong proponent for increasing literacy worldwide. In addition to running Zen Rabbit, she coaches start up food entrepreneurs. In her “spare” time, you can find her at the gym or the library or seeking new finds in clothes or gourmet foods. Contact Lori at ZenRabbit.com and on Facebook at Facebook.com/ZenRabbit
Monday 28th of January 2013
Sometimes it seems like a new social media site opens every couple of months and becomes all the rage. That's exactly what happened with Pinterest. Today's ACT LOCAL Marketing expert is going to help us make sense of the what, why and how of this new social media phoenomenon with her Perfect Pinning strategies. Laura Waage is a Best-Selling Author, Speaker, Business Consultant and passionate entrepreneur, who helps businesses find, keep and generate more online profits. One of her leading methods is through the use of Pinterest, where she’s created a complete online video-tutorial success system, teaching entrepreneurs and marketers how to leverage Pinterest for business and integrate it into their current marketing plans. Laura has taught online marketing strategies through sell-out workshops to entrepreneurs across the globe and is a popular, in-demand speaker – having worked with Daymond John, T. Harv Eker, Mari Smith, Chris Farrell and many more. Download her free gift while it lasts at http://www.perfectpinning.com/gifts
Monday 21st of January 2013
Content is King and a good copywriter is worth their weight in Gold. This interview on ACT LOCAL is full of strategy and insight on having good copy for your website, email, ebooks and any other written communication created for your ideal audience. And this guest is worth double her weight in platinum. Kathryn Aragon is an award-winning copywriter who specializes in social content marketing and high-performance web copy. She is also the creator of the C4 Marketing Method. She blogs for her own website, KathrynAragon.com, and Crazy Egg, and she develops ebooks and products that help marketers develop new marketing strategies that build engagement and loyalty without taking over their business.
Monday 14th of January 2013
Guest Alan Berkson shares key concepts in today's ubiquitous business communication. Smart business strategy today includes the PET method which he shares. We also discuss Content Context and Curation for business communication. And my FAVORITE topic, corporate story worlds which will be a global game changer in the coming years. So get the heads up on this episode of ACT LOCAL Marketing. Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth. Alan is a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy. Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their “undiscovered assets.” His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process. Recently, Alan serves as Director of Strategy and Business Development for Starlight Runner Entertainment. It's here that he is looking to apply world-class entertainment content development techniques to help organizations tell better stories.
Monday 7th of January 2013
Adam and I talk about growing your local business through the best use of online marketing. There's a good chance we'll discuss social media, website conversion and how to ratchet up your results in 2013. Adam Hommey, Founder and Creator of Help My Website Sell© and The Business Creators' Institute©, has taken his passion for helping small business owners and entrepreneurs succeed and is now putting it to work for YOU. For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, financial advisors, and the like. His mentoring and teaching, delivered one-on-one, in group settings, and through detailed video, help you Emancipate the POWER of INFORMATION by converting more social media fans and followers as well as website visitors into prospects and customers and simplifying your internet marketing technology so you can get more customers, make more money, and make a bigger difference, now. You can find Adam at The Business Creators Institue which is 100% free and very worth checking out.
Monday 17th of December 2012
SMB trends analyst Laurie McCabe of SMB Group shares how small business marketing is using social media effectively and the biggest mistakes local business owners are making in social marketing. She also shares one of the Top 10 SMB Tech predictions for 2013 on this special episode of ACT LOCAL Marketing. Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at SMB Group. She’s earned widespread recognition for her capabilities and insight in the SMB market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services. Laurie is frequently quoted in leading business and trade publications, and has been a featured speaker at many industry and vendor events, as well as contributor to SmallBusinessComputing.com. She is a 2011 Small Business Influencer Champion and a winner of the 2012 SMB 150 Awards, and she blogs often at lauriemccabe.com
Monday 10th of December 2012
"Hiring a web developer is a bit like finding a doctor." says guest Jann Mirchandani of the Marketing Cafe on this episode of ACT LOCAL Marketing. We also discuss the #1 thing EVERY business must do in 2013 to grow their brand. Jann Mirchandani is the principal and creative engine behind Marketing Café. Jann is an award-winning website designer specializing in online marketing strategy and implementation for small and mid-sized businesses and nonprofits. Jann marries her 20-plus years of marketing experience with the technical expertise to execute online marketing strategies for the real world. Her industry expertise spans the financial sector, human resources and executive recruiting and non-profit. She is a frequent speaker to business groups on leveraging social media and inbound marketing. She is a Board Member of the Advertising Club of Westchester and has previously served on the board of AAUW New York State. Marketing Café is a certified woman-owned business.
Monday 26th of November 2012
It's Cyber Monday and you know what that means? If you don't, then you definitely need this episode of ACT LOCAL Marketing. Kalynn tackles Black Friday, Cyber Monday and Small Business Saturday head on, then you're going to get some help with Facebook marketing for brands. At the bottom of the hour, a good friend and Rockstar Radio show host, Carol McManus, of The LinkedIn Lady Show will joins Kalynn to talk about LinkedIn and your brand. So join us for some Cyber Monday Morning Marketing Madness. You can hear Carol Monday through Friday at 4:00pm Eastern on The LinkedIn Lady Show at Rockstar Radio Network.
Monday 19th of November 2012
Pervasive communication and social media create an interesting dilemma for business. On this episode of ACT LOCAL Marketing, we discuss communication in business with entrepreneur, Fred McClimans. Fred is a business strategist and adviser, with a diverse background and experience that ranges from start-ups to executive board rooms, and from small businesses to global enterprises. Throughout his career, Fred has helped businesses become more competitive, adapt to changes in technology and market trends, and better serve the needs of their customers. He accomplishes this by working directly with organizations to develop innovative opportunity-oriented strategies that leverage strong corporate branding, emerging technologies, and changes in consumer behavior to their advantage. Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. He often shares his insights as a frequent speaker and guest on radio and online media programs. He has also authored a book on communications infrastructure and has been widely published as an editorial analyst, covering current events and long-term global trends through outlets such as IDG and CNN Online.
Monday 12th of November 2012
Sales grows your business. Period. Meet Karen Graves, founder of Your Sales Fix who shares sales training tips and techniques in this packed episode. She is a no nonsense truth teller who has made it her mission to help business owners with a heart for service sell with confidence. She takes her award-winning sales and sales training experience with Pfizer Inc to teach small business owners what big corporations know about sales---if you don’t make them, there is no business. Karen understands that making sales can be nerve-wracking and uncomfortable and also knows that mastering this critical skill set brings forth an inner power that can change the course of your life. Ultimately, she helps clients grow their profits, take control of their businesses and lives while creating businesses they truly love.
Monday 22nd of October 2012
Rob Kissner, President and CEO of The Digital Arts Experience shares technology insights about digital media and use with Kalynn in this episode of ACT LOCAL. From Babyboomers to tweens, technology is an ever growing component of our daily lives and digital literacy across all generations will be the key to productive communication. The Digital Arts Experience is a learning center focused on Digital Arts and Personal Technology. They pride themselves on creating a unique, collaborative and, most of all, fun environment for students to learn hands on with the most up-to-date software and technology. Their goal is to provide a unique experience from the moment students walk through their doors until the moment they leave. Rob and Kalynn discuss how DAE markets their service based business as well as the important education that they offer to their community in promoting digital literacy.
Monday 15th of October 2012
Author Jeff Slutsky shares insights from his latest book, co-authored with Dan Kennedy, No B.S. Grassroots Marketing:The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses. We discussed some inconvenient truths of grassroots marketing, why most local marketing programs fail and what you need to do to succeed, direct mail, Val Pak, Yellow Pages and much, much more. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. His grassroots-marketing program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc Magazine, and CNN. Jeff has presented and worked with many organizations including AT&T, American Express, Chevron, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, The US Army, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India. He’s President of Jeff Slutsky Productions, in Columbus, Ohio, which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books including Street Fighter Marketing Solutions and his newest one, NO B.S. Grassroots Marketing (co-authored with Dan Kennedy). Plus he’s produced three audio albums and six video training tapes. But his most successful production to date . . . is the birth of his triplets.
Monday 8th of October 2012
Linda Rey is a local business owner of a property and casualty insurance agency in Westchester, NY. So what you say? The Rey Insurance Agency has SUCCESSFULLY used social media to market their agency since 2009 and has the ROI to prove it's been effective in their business marketing. Linda shares types of marketing that are typical for local business, how to start using social media in a local market and recommendations for any local business owner looking to get started marketing online. She's BEEN there and DONE that! Join Kalynn @kalynnamadio on ACT LOCAL Marketing as she interviews Linda Rey of @ReyInsurance
Monday 1st of October 2012
Author Erik Deckers shares social media tips from his latest book No Bullshit Social Media, The All-Business, No-Hype Guide to Social Media Marketing. From which social media platforms to start with, to how to start public speaking to brand yourself, Erik shares his best NO BS tips for using social media to grow your business. Erik Deckers is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theater. Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2010). He also helped write Twitter Marketing For Dummies and co-authored his third book No Bullshit Social Media, The All-Business, No-Hype Guide to Social Media Marketing. Erik frequently speaks about blogging and social media, especially as it relates to personal branding, small business marketing, crisis communication, and citizen journalism. Contact him on Twitter: @edeckers
Monday 24th of September 2012
Guest Kathy Perry shares the top 5 uses for social media in your business and her brilliant Hub Socializer System. Kathy Perry is a professional speaker and co-authored the successful book Stepping Stones to Success with best-selling authors Deepak Chopra and Jack Canfield, among others. She is a featured BrainTrust member on the Small Business Advocate Radio Show, which is syndicated to Forbes.com and in her latest book, The Speaker Anthology, she discusses how to market your brand to more effectively sell your services. As an online marketing and social media coach, Kathy is known for taking the Eek! out of Geek.™ She helps Small Business Owners who really want to make a difference, but are overwhelmed and frustrated trying to attract the right clients and make money online.
Monday 17th of September 2012
Business Systems are a crucial and often overlooked part of every small business. Implementing the right systems early on in your small business development can make the difference between steady growth and NO growth. Today's guest is Kim Beckers, a business systems expert. She shares the 10 Key Systems that will help your business grow with the least amount of pain. Kim Beckers is a management expert and Certified Online Business Manager. She specializes in finding the hidden treasure being lost in your business. Each year more than 23% of businesses fail and one of the biggest reasons is due to money leaks. Money that is literally falling through the cracks between your systems and business structures. Kim specializes in plugging those leaks. Visit her website at KimBeckers.com. Follow #ACTLOCALMarketing on Twitter @kalynnamadio
Monday 10th of September 2012
We are talking mobile apps with Jacqueline Capriles, owner of CapriApps. This is a fascinating and fast-paced hour on the ins and outs of mobile apps for your business. What is a mobile app? What's the difference between a website and a smartphone app? How can you use a mobile app in YOUR business? These are but a few of the questions we answer with Jacqueline. JACQUELINE CAPRILES, Owner of CapriApps, helps Small Businesses take advantage of Mobile Apps on iPhones, iPads and Androids, getting them connected with their customers on a daily basis for a fraction of the cost of traditional advertising. Connect with her at CapriApps.com
Monday 27th of August 2012
Want to go from making $1K a month to $40-$50K a month online? Deon Douglas and Thinking Giant have worked with brands building their online presence and marketing for over 12 years. Deon oversees all of the Social Media Marketing, Search Engine Marketing, Website Design & Development and Email Marketing coming from Thinking Giant. He and his company have worked with large and small brands alike including: Level One Vodka Absolut Vodka GoodWoodNYC Sci Fi Channel Jamaica Tourist Board 191 Unlimited Soul Seeka Clothing Kalynn picks his brain for nearly an hour to get you all the small business social media tips that will help grow your business.
Monday 20th of August 2012
Kay Richardson has become the “Idea Ignitor” of the business marketing industry, turning client ideas into profitable businesses. Kay went from making $90 per week with no marketing background to surpassing the six-figure mark by the age of 29. She has created a movement to support coaches, accountants, attorneys, artists, and women enrolled in her business programs get clients and make more money. She has launched Another-Chance to educate teen mothers about entrepreneurship and wealth building. How to turn ideas into profit and Kay's 5 simple steps to creating success in any business are laid out for you as well as her Kitchen Table Success Program. Lot's of simple ideas for marketing your small business.
Monday 13th of August 2012
Can you build a business from the people you already know? Christine Clifton of www.ClientCentricGrowth.com teaches service-based businesses the step-by-step process of creating powerful relationships with the people they already know - so they make more money and make a bigger difference - without burning out in the process. Christine shares her tips for building rapport through the art of conversation. Local business owners often overlook the pot of gold that's already in their backyard; connecting to the people they already know. How to approach clients, friends/family or colleagues requires finesse and knowing the RIGHT questions. Learn how your local business can best implement this marketing strategy.
Monday 6th of August 2012
On this premiere show, host Kalynn Amadio shares how ACT LOCAL will help local business owners with their marketing for small business. The world of digital marketing online is vast and confusing to many small business owners. But this marketing black belt will guide you through the 5 Secrets of having a full and robust online presence making your small business more successful.